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Livres
Articles (299)
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Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend

Danenberg, Nick, Kennedy, Rachel, Beal, Virginia, Sharp, Byron

Journal:

Journal of Advertising

Année:

2016

Langue:

english

Fichier:

PDF, 374 KB

english, 2016

What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads

Bellman, Steven, Nenycz-Thiel, Magda, Kennedy, Rachel, Larguinat, Laurent, McColl, Bruce, Varan, Duane

Journal:

Journal of Advertising Research

Année:

2017

Langue:

english

Fichier:

PDF, 304 KB

english, 2017

Creative That Sells: How Advertising Execution Affects Sales

Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

Journal:

Journal of Advertising

Année:

2015

Langue:

english

Fichier:

PDF, 308 KB

english, 2015

Comparing direct and indirect branding in advertising

Hartnett, Nicole, Romaniuk, Jenni, Kennedy, Rachel

Journal:

Australasian Marketing Journal (AMJ)

Année:

2016

Langue:

english

Fichier:

PDF, 1.35 MB

english, 2016

Portfolios: Patterns in brand penetration, market share, and hero product variants

Tanusondjaja, Arry, Nenycz-Thiel, Magda, Dawes, John, Kennedy, Rachel

Journal:

Journal of Retailing and Consumer Services

Année:

2018

Langue:

english

Fichier:

PDF, 414 KB

english, 2018

Brand Advertising As Creative Publicity

Ehrenberg, Andrew, Barnard, Neil, Kennedy, Rachel, Bloom, Helen

Journal:

Journal of Advertising Research

Année:

2002

Langue:

english

Fichier:

PDF, 145 KB

english, 2002

Marketers' Intuitions about the Sales Effectiveness of Advertisements

Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

Journal:

Journal of Marketing Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 426 KB

english, 2016

Gait and footwear in children and adolescents with Charcot-Marie-Tooth disease: A cross-sectional, case-controlled study

Kennedy, Rachel A., McGinley, Jennifer L., Paterson, Kade L., Ryan, Monique M., Carroll, Kate

Journal:

Gait & Posture

Année:

2018

Langue:

english

Fichier:

PDF, 584 KB

english, 2018

Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function

Taylor, Jennifer, Kennedy, Rachel, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 138 KB

english, 2009

Viva la revolution! For evidence-based marketing we strive

Sharp, Byron, Wright, Malcolm, Kennedy, Rachel, Nguyen, Cathy

Journal:

Australasian Marketing Journal (AMJ)

Année:

2017

Langue:

english

Fichier:

PDF, 247 KB

english, 2017

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Newstead, Kate, Taylor, Jennifer, Kennedy, Rachel, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 69 KB

english, 2009

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Simmonds, Lucy, Bellman, Steven, Kennedy, Rachel, Nenycz-Thiel, Magda, Bogomolova, Svetlana

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 376 KB

english, 2019

Evaluation of Serial Casting for Boys with Duchenne Muscular Dystrophy: A Case Report

Carroll, Kate, de Valle, Katy, Kornberg, Andrew, Ryan, Monique, Kennedy, Rachel

Journal:

Physical & Occupational Therapy in Pediatrics

Année:

2017

Langue:

english

Fichier:

PDF, 731 KB

english, 2017

Brand Growth at Mars, Inc.

Kennedy, Rachel, McColl, Bruce

Journal:

Journal of Advertising Research

Année:

2012

Langue:

english

Fichier:

PDF, 153 KB

english, 2012

Best Measures of Attention To Creative Tactics in TV Advertising

Bellman, Steven, Nenycz-Thiel, Magda, Kennedy, Rachel, Hartnett, Nicole, Varan, Duane

Journal:

Journal of Advertising Research

Année:

2019

Fichier:

PDF, 503 KB

2019

How to Use Neuromeasures to Make Better Advertising Decisions: Questions Practitioners Should Ask Vendors and Research Priorities for Scholars

Kennedy, Rachel, Northover, Haydn

Journal:

Journal of Advertising Research

Année:

2016

Langue:

english

Fichier:

PDF, 251 KB

english, 2016

Literary Cultures and Twentieth-Century Childhoods ||

Conrad, Rachel, Kennedy, L. Brown

Année:

2020

Fichier:

PDF, 2.54 MB

2020

Midwifery and quality care: findings from a new evidence-informed framework for maternal and newborn care

Renfrew, Mary J, McFadden, Alison, Bastos, Maria Helena, Campbell, James, Channon, Andrew Amos, Cheung, Ngai Fen, Silva, Deborah Rachel Audebert Delage, Downe, Soo, Kennedy, Holly Powell, Malata, Addr

Journal:

The Lancet

Année:

2014

Langue:

english

Fichier:

PDF, 400 KB

english, 2014

How do shoppers behave online? An observational study of online grocery shopping

Anesbury, Zachary, Nenycz-Thiel, Magda, Dawes, John, Kennedy, Rachel

Journal:

Journal of Consumer Behaviour

Année:

2016

Langue:

english

Fichier:

PDF, 261 KB

english, 2016

Prediction variance properties of bridge designs

Kennedy, Kathryn, Silvestrini, Rachel T., Montgomery, Douglas C., Jones, Bradley

Journal:

International Journal of Experimental Design and Process Optimisation

Année:

2015

Langue:

english

Fichier:

PDF, 3.36 MB

english, 2015

The power of nursing: An innovative course in values clarification and self-discovery

Day, Lisa, Ziehm, Scott R., Jessup, Martha A., Amedro, Pattie, Dawson-Rose, Carol, Derouin, Anne, Kennedy, Betsy Babb, Manahan, Sally, Parish, Abby Luck, Remen, Rachel Naomi

Journal:

Journal of Professional Nursing

Année:

2017

Langue:

english

Fichier:

PDF, 559 KB

english, 2017

Brand user profiles seldom change and seldom differ

Anesbury, Zachary, Winchester, Maxwell, Kennedy, Rachel

Journal:

Marketing Letters

Année:

2017

Langue:

english

Fichier:

PDF, 473 KB

english, 2017

How Clutter Affects Advertising Effectiveness

Hammer, Peter, Riebe, Erica, Kennedy, Rachel

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 72 KB

english, 2009

Competing retailers generally have the same sorts of shoppers

Kennedy, Rachel, Ehrenberg, Andrew S.C.

Journal:

Journal of Marketing Communications

Année:

2001

Langue:

english

Fichier:

PDF, 145 KB

english, 2001

Caffeine as an Independent Variable in Behavioral Research: Trends from the Literature Specific to ADHD

Grimes, L. Michelle, Kennedy, Abigail E., Labaton, Rachel S., Hine, Jeffrey F., Warzak, William J.

Journal:

Journal of Caffeine Research

Année:

2015

Langue:

english

Fichier:

PDF, 177 KB

english, 2015

Fundamental patterns of in-store shopper behavior

Sorensen, Herb, Bogomolova, Svetlana, Anderson, Katherine, Trinh, Giang, Sharp, Anne, Kennedy, Rachel, Page, Bill, Wright, Malcolm

Journal:

Journal of Retailing and Consumer Services

Année:

2017

Langue:

english

Fichier:

PDF, 408 KB

english, 2017

The Impact of NOD2 Variants on Fecal Microbiota in Crohn’s Disease and Controls Without Gastrointestinal Disease

Kennedy, Nicholas A, Lamb, Christopher A, Berry, Susan H, Walker, Alan W, Mansfield, John, Parkes, Miles, Simpkins, Rachel, Tremelling, Mark, Nutland, Sarah, Parkhill, Julian, Probert, Chris, Hold, Ge

Journal:

Inflammatory Bowel Diseases

Année:

2018

Langue:

english

Fichier:

PDF, 6.71 MB

english, 2018

Evaluation of Staff Radiation Exposure during Transthoracic Echocardiography Close to Myocardial Perfusion Imaging

Massalha, Samia, Lugassi, Rachel, Raysberg, Elyahu, Koskosi, Amjad, Lechtenberg, Gerson, Israel, Ora, Kennedy, John A.

Journal:

Journal of the American Society of Echocardiography

Année:

2018

Langue:

english

Fichier:

PDF, 790 KB

english, 2018

Canadian Network for Mood and Anxiety Treatments (CANMAT) 2016 Clinical Guidelines for the Management of Adults with Major Depressive Disorder: Section 5. Complementary and Alternative Medicine Treatments

Ravindran, Arun V., Balneaves, Lynda G., Faulkner, Guy, Ortiz, Abigail, McIntosh, Diane, Morehouse, Rachel L., Ravindran, Lakshmi, Yatham, Lakshmi N., Kennedy, Sidney H., Lam, Raymond W., MacQueen, Gl

Journal:

Focus

Année:

2018

Langue:

english

Fichier:

PDF, 759 KB

english, 2018

Is the Multi-Platform Whole More Powerful Than Its Separate Parts?

Taylor, Jennifer, Kennedy, Rachel, McDonald, Colin, Larguinat, Laurent, El Ouarzazi, Yassine, Haddad, Nassim

Journal:

Journal of Advertising Research

Année:

2013

Langue:

english

Fichier:

PDF, 151 KB

english, 2013

Examining older consumers’ loyalty towards older brands in grocery retailing

Phua, Peilin, Kennedy, Rachel, Trinh, Giang, Page, Bill, Hartnett, Nicole

Journal:

Journal of Retailing and Consumer Services

Année:

2020

Fichier:

PDF, 278 KB

2020

Walking and weakness in children: a narrative review of gait and functional ambulation in paediatric neuromuscular disease

Kennedy, Rachel A., Carroll, Kate, McGinley, Jennifer L., Paterson, Kade L.

Journal:

Journal of Foot and Ankle Research

Année:

2020

Fichier:

PDF, 803 KB

2020

Extending validity testing of the Persuasion Principles Index

Hartnett, Nicole, Greenacre, Luke, Kennedy, Rachel, Sharp, Byron

Journal:

European Journal of Marketing

Année:

2020

Fichier:

PDF, 134 KB

2020

Undergraduate engineering students' perceptions of research and researchers

Faber, Courtney J., Kajfez, Rachel L., McAlister, Anne M., Ehlert, Katherine M., Lee, Dennis M., Kennedy, Marian S., Benson, Lisa C.

Journal:

Journal of Engineering Education

Année:

2020

Fichier:

PDF, 1.59 MB

2020

FrankiaandAlnus rubraCanopy Roots: An Assessment of Genetic Diversity, Propagule Availability, and Effects on Soil Nitrogen

Peter G. Kennedy, Jesse L. Schouboe, Rachel H. Rogers, Marjorie G. Weber, Nalini M. Nadkarni

Journal:

Microbial Ecology

Année:

2010

Langue:

english

Fichier:

PDF, 276 KB

english, 2010

One night of total sleep deprivation promotes a state of generalized hyperalgesia: A surrogate pain model to study the relationship of insomnia and pain

Schuh-Hofer, Sigrid, Wodarski, Rachel, Pfau, Doreen B., Caspani, Ombretta, Magerl, Walter, Kennedy, Jeffrey D., Treede, Rolf-Detlef

Journal:

PAIN®

Année:

2013

Langue:

english

Fichier:

PDF, 811 KB

english, 2013

Frankia and Alnus rubra Canopy Roots: An Assessment of Genetic Diversity, Propagule Availability, and Effects on Soil Nitrogen

Peter G. Kennedy, Jesse L. Schouboe, Rachel H. Rogers, Marjorie G. Weber and Nalini M. Nadkarni

Journal:

Microbial Ecology

Année:

2010

Langue:

english

Fichier:

PDF, 1.30 MB

english, 2010

Characterizing Changes in the Excitability of Corticospinal Projections to Proximal Muscles of the Upper Limb

Carson, Richard G., Nelson, Barry D., Buick, Alison R., Carroll, Timothy J., Kennedy, Niamh C., Cann, Rachel Mac

Journal:

Brain Stimulation

Année:

2013

Langue:

english

Fichier:

PDF, 496 KB

english, 2013

Median and Ulnar Neuropathies in University Guitarists

Kennedy, Rachel H., Hutcherson, Kimberly J., Kain, Jennifer B., Phillips, Alicia L., Halle, John S., Greathouse, David G.

Journal:

Journal of Orthopaedic and Sports Physical Therapy

Année:

2006

Langue:

english

Fichier:

PDF, 177 KB

english, 2006

Impact of treatment planning and delivery factors on gastrointestinal toxicity: an analysis of data from the RADAR prostate radiotherapy trial

Yahya, Noorazrul, Ebert, Martin A, Bulsara, Max, Haworth, Annette, Kearvell, Rachel, Foo, Kerwyn, Kennedy, Angel, Richardson, Sharon, Krawiec, Michele, Joseph, David J, Denham, Jim W

Journal:

Radiation Oncology

Année:

2014

Langue:

english

Fichier:

PDF, 839 KB

english, 2014

Netrin-1-Regulated Distribution of UNC5B and DCC in Live Cells Revealed by TICCS

Gopal, Angelica A., Rappaz, Benjamin, Rouger, Vincent, Martyn, Iain B., Dahlberg, Peter D., Meland, Rachel J., Beamish, Ian V., Kennedy, Timothy E., Wiseman, Paul W.

Journal:

Biophysical Journal

Année:

2016

Langue:

english

Fichier:

PDF, 1.70 MB

english, 2016

Intravenous proton pump inhibitor use in hospital practice

Slattery, Eoin, Theyventhiran, Ruben, Cullen, Garret, Kennedy, Fionnula, Ridge, Carol, Nolan, Karen, Kidney, Rachel, O??Donoghue, Diarmuid P., Mulcahy, Hugh E.

Journal:

European Journal of Gastroenterology & Hepatology

Année:

2007

Langue:

english

Fichier:

PDF, 66 KB

english, 2007

The “5Es” of Emergency Physician-performed Focused Cardiac Ultrasound: A Protocol for Rapid Identification of Effusion, Ejection, Equality, Exit, and Entrance

Kennedy Hall, M., Coffey, E. C., Herbst, Meghan, Liu, Rachel, Pare, Joseph R., Andrew Taylor, R., Thomas, Sheeja, Moore, Chris L., Costantino, Thomas

Journal:

Academic Emergency Medicine

Année:

2015

Langue:

english

Fichier:

PDF, 975 KB

english, 2015

Behaviours versus Demographics as Identifiers of CHAID Splits

Riquier, Christopher, Kennedy, Rachel, Sharp, Byron

Journal:

Journal of Segmentation in Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 728 KB

english, 1998

New generation tamoxifen analogs as potential treatments for amphetamine abuse

Carpenter, Colleen A., Altshuler, Rachel, Zestos, Alexander, Sorenson, Roderick, Jutkiewicz, Emily M., Kennedy, Robert, Showalter, Hollis, Gnegy, Margaret

Journal:

Drug and Alcohol Dependence

Année:

2017

Langue:

english

Fichier:

PDF, 54 KB

english, 2017

Association between measures of treatment quality and disease progression in prostate cancer radiotherapy: An exploratory analysis from the TROG 03.04 RADAR trial

Marcello, Marco, Ebert, Martin A, Haworth, Annette, Steigler, Allison, Kennedy, Angel, Bulsara, Max, Kearvell, Rachel, Joseph, David J, Denham, James W

Journal:

Journal of Medical Imaging and Radiation Oncology

Année:

2017

Langue:

english

Fichier:

PDF, 466 KB

english, 2017

Sequanix: A Dynamic Graphical Interface for Snakemake Workflows

Desvillechabrol, Dimitri, Legendre, Rachel, Rioualen, Claire, Bouchier, Christiane, van Helden, Jacques, Kennedy, Sean, Cokelaer, Thomas

Journal:

Bioinformatics

Année:

2018

Langue:

english

Fichier:

PDF, 437 KB

english, 2018

Memorializing Columbine

Bingham, Rebecka D., Heath, Melissa Allen, Lyon, Rachel Crook, Williams, Marleen, Whicker, Jenni, Paine, Cathy Kennedy

Journal:

Illness Crisis & Loss

Année:

2009

Langue:

english

Fichier:

PDF, 97 KB

english, 2009

Understanding Shopper Transaction Data

Tanusondjaja, Arry, Nenycz-Thiel, Magda, Kennedy, Rachel

Journal:

International Journal of Market Research

Année:

2016

Langue:

english

Fichier:

PDF, 163 KB

english, 2016

Physical Activity Assessment and Promotion

Phillips, Edward M., Pojednic, Rachele M., Navaie, Maryam, Polak, Rani, Bantham, Amy, Kennedy, Mary A., Arnstein, Fred, Solomon, Daniel J.

Journal:

Medicine & Science in Sports & Exercise

Année:

2015

Langue:

english

Fichier:

PDF, 494 KB

english, 2015